Thursday, 15 November 2012

Cross Media convergence and Synergy implemented for Skyfall


Skyfall

“Cross-media convergence and synergy are vital processes in the successful marketing of Skyfall media products to audiences”

I concur totally with the statement stated above. Both synergy and cross media convergence play an equal role in aiding films to produce far more revenue than normal. Synergy is defined as the interaction between two or more organisations to produce a combined effect greater than what could be achieved on their own. In contrast cross media convergence is where a media product is promoted across other media platforms. In Skyfall’s case the movie was promoted via a music track (Adele’s song Skyfall) and vice versa.

Synergy implemented for Skyfall

The use of synergy was very effective for the movie Skyfall. Synergy enabled Skyfall to become more established within the movie industry, generating more public awareness. An example of synergy is Adele’s newly released song ‘Skyfall’ which is used to promote the new James Bond movie also known as Skyfall. This active use of synergy to promote from one platform to another is clearly evident. Any fan of the James Bond series will be more inclined to check out Adele’s single, and fans of Adele are also inclined to check out the James Bond Skyfall, so it benefits both parties. In some respects the song incorporated such a valued commodity of the Bond series, and that is Bond’s motif. The soundtrack which plays usually at the beginning of the movie is used to manipulate the audience’s feelings because we all know as soon as we hear that, something good, energetic and ebullient is going to transpire.  Synergy doesn’t have to be the combined forces of a media product; it can range from anything; like McDonalds promoting Skyfall merchandise.

 How has Sony cross promoted Skyfall across other subsidiaries of the media conglomerate?
Sony has promoted Skyfall on a plethora of media conventions, from television to social networks, the internet, merchandise etc. They have used every platform available to publicise the film in which doing so enables them to become more successful. The means of making a film more established to the public can ensure maximum public awareness.

 Another example of synergy used within another film would be the Twilight saga breaking dawn part 1 were Bruno Mars’s song ‘it will rain’ was used to help promote the film and of course vice versa.

In my opinion i feel the use of synergy and cross media convergence to be exceedingly effective. Although cross media convergence seems to have a greater effect first off because of the augment in promotion via the same form of platform...media. Seeing that synergy is predominately effective once the film has been established only then does synergy have an impact.
 
Charlie Serra

My Brother The Devil Research

Here is my research that i have accumalated from various sources. Unfortunatley seeing how this film isnt very established there wasnt much information posted about the film. Therefore reducing the amount of research avaliable.


Skyfall Research

Hey!
This is my research i did for the newley released Skyfall movie!!
I have presenteded in within a powerpoint as it is much easier to access key information that you are looking for. 

Thursday, 8 November 2012

Our Swede Presnetation


After much blood sweat and tears i have finally achomplised to upload our presentation. Huzza!!! :D

Skyfall Research


Skyfall 007

Skyfall was directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli.

Release dates:
23 October 2012 (London, premiere)


 26 October 2012 (United Kingdom)

 9 November 2012 (United States)

Skyfall is 143 minutes long and has earned $289,052,543 worldwide.
 
Skyfall Posters
 

 
 
 
 
Link for Skyfall premier interview:

http://www.digitalspy.co.uk/video/v1919950308001/skyfall-premiere-interviews-daniel-craig-sam-mendes-on-their-first-ever-bond-movie.html

Wednesday, 7 November 2012

Swede Presentation

SCREAM SWEDE
Our feature presentation!

Cara Mullen
Charlie Serra
Deborah Daniel
Hussam Chowdhury
Jameel Lowe
         Planning
            Firstly as a group we watched one of the trailers from Scream. Once we had the desired trailer we would then come to an agreement as to what scenes we wanted to portray and of course how we were going to alter them to our delight. We all discussed ways of depicting this genre of macabre horror and the sanguineous nature of the movie in such a comical fashion. We begun delegating errands and precise roles to each individual of the group. There was also a discussion on the props we were going to use. By the help from our teacher we were able to receive the requisite props for our production.

Production 
Avatar
There are an array of stages involved in the making of a film, they are as followed; Development, pre-production,
production and distribution.
This presentation aims to boost your perspicacity on the most fundamental aspects of film based on my
favourite movie... AVATAR!!



Development
In this stage, the project's producer selects a story, which may come from a book, play, another film, a true
story, original idea, etc. After identifying a theme or underlying message, the producer works with writers to
prepare a synopsis. Next they produce a step outline, which breaks the story down into one-paragraph scenes
that concentrate on dramatic structure. Then, they prepare a treatment, a 25-to-30-page description of the story,
its mood, and characters. This usually has little dialogue and stage direction, but often contains drawings that
help visualize key points. Another way is to produce a scriptment once a synopsis is produced.

Pre-production
In pre-production, every step of actually creating the film is carefully designed and planned. The
production company is created and a production office established. The production is storyboarded and
visualized with the help of illustrators and concept artists. A production budget is drawn up to plan
expenditures for the film. For major productions, insurance is procured to protect against accidents.
The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew
used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while a low
budget, independent film The unit production manager may be made by a skeleton crew of eight or nine (or
fewer). These are
typical crew positions:
The director
The assistant director
The casting director
The director of photography
The director of autography
The production sound mixer
The sound designer
The production designer
The art director
The costume designer
The choreographer 

roduction
In production, the video production/film is created and shot.
More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills
photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production
office will be free to create any unique blend of roles to suit the various responsibilities possible during the
production of a film.
A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their
own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often
set up in advance.

Post-production
Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has
resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video.
his is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu
ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits,
posters, and other advertising materials are published and the film is advertised and promoted.

Marketing
There were various marketing strategies that made the film the highest grossing film ever.
james Cameron envisioned customizing the release so that every viewer in every theater got the best possible
experience. There are a lot of vagaries when it comes to public exhibition, for example screens are different sizes,
different formats, and technologies involving 3-D. So they did a customized release (which has never been done before)
where ever you went, the theatre was going to get the perfect cinema package to ensure you were going to get the best
possible screening, best possible experience of watching Avatar.  James Cameron and his army of people who created
Avatar wanted to deliver a perfect experience, so by customizing the release that came true. This proved very profitable
too, as Avatar climbed to the top of the highest grossing film ever, he topped himself once again topping his own film
‘Titanic’ as he proclaimed after winning the award for Titanic “I’m king of the world” a line from the film, he has de
topped himself.
Avatar was finally released on DVD in April 2010, does not contain any supplemental features other than the theatrical
film and the disc menu in favor of and to make space for adjusting picture and sound. On November 16th 2010 the
three disc extended collector’s edition of avatar was released. This included Three different versions of the film are
present on the discs: the original theatrical cut, the special edition cut, and a collector's extended cut (with the DVD set
spreading them on two discs, but the Blu-ray set presenting them on a single disc). The collector's extended cut
contains 6 more minutes of footage, thus making it 16 minutes longer than the original theatrical cut. It also included
an in-depth making into the film Avatar, 4 hours of never before seen footage.

Exhibition
Films can be viewed in Cinemas, purchasing a copy of the DVD, Films can be watched on TV and now the ability to
download movies online are becoming more prominent. 

The Making of our Swede!!
We used final cut pro to edit our Swede. With this application we were able to add effects, alter shots, add additional
slide transitions (eg fading) We were also able to tweak the audio through the editing.




















Skyfall Official Trailer