Group 7

Thursday 18 April 2013

Updated Fact file of Skyfall & My Brother The Devil

Skyfall
Since Skyfall was initially released in October last year, it has hit the box office producing a hefty revenue of $1,108,561,013.

Below is a country breakdown of how Skyfall did in other countries.

Country (click to view weekend breakdown)	Dist.	Release Date	Opening Wknd	% of Total	Total Gross / As Of
FOREIGN TOTAL	-	10/24/12	$83,048,496	10.3%	$804,200,736	3/24/13

Argentina	Sony	11/1/12	$742,653	26.3%	$2,820,639	1/27/13
Australia	Sony	11/22/12	$12,871,637	25.8%	$49,976,352	2/10/13
Austria	Sony	11/1/12	$2,154,796	24.4%	$8,839,651	3/10/13
Bahrain	-	10/26/12	$235,592	40.8%	$577,196	12/9/12
Belgium	Sony	10/26/12	$1,490,923	13.2%	$11,267,855	3/3/13
Bolivia	Sony	11/1/12	$81,259	33.1%	$245,684	12/23/12
Brazil	Sony	10/26/12	$3,189,031	21.8%	$14,631,082	1/20/13
Bulgaria	Forum Films	10/26/12	$173,062	21%	$822,476	1/27/13
Chile	Sony	11/1/12	$589,250	30.1%	$1,959,082	1/20/13
China	Sony	1/21/13	-	-	$59,234,352	2/17/13
Colombia	Sony	11/2/12	$714,768	23.8%	$3,002,482	1/13/13
Croatia	Sony	11/1/12	$337,139	33.4%	$1,009,090	2/17/13
Czech Republic	Forum Films	10/25/12	$864,303	25.9%	$3,337,507	1/20/13
Denmark	Filmcompagniet	10/26/12	$2,643,057	16.7%	$15,872,425	2/10/13
East Africa	Sony	11/2/12	$113,196	29.9%	$378,484	2/24/13
Ecuador	Sony	11/1/12	$228,979	30.6%	$748,481	1/6/13
Egypt	-	10/31/12	$226,203	27.4%	$824,903	1/27/13
Finland	FS Film	10/26/12	$1,466,982	16.5%	$8,882,948	2/17/13
France	-	10/26/12	$10,506,171	17.5%	$60,127,766	2/17/13
Germany	Sony	11/1/12	$21,534,751	25.3%	$85,283,256	3/17/13
Greece	Sony	11/1/12	$1,632,356	28.1%	$5,806,892	1/20/13
Hong Kong	Sony	11/1/12	$1,971,464	38.6%	$5,110,895	1/13/13
Hungary	Forum Films	10/26/12	$526,395	22.3%	$2,364,419	12/30/12
Iceland	-	10/26/12	$152,410	22.7%	$670,138	1/13/13
India	-	11/1/12	$3,920,824	35.8%	$10,949,569	3/24/13
Indonesia	Sony	11/1/12	$2,755,926	36.7%	$7,501,968	2/24/13
Israel	Forum Films	10/26/12	$659,913	13.7%	$4,818,973	1/20/13
Italy	WB	10/31/12	$7,043,445	41.2%	$17,103,042	1/13/13
Japan	Sony	12/1/12	$5,675,774	17.5%	$32,497,509	3/3/13
Lebanon	-	11/1/12	$366,166	37.5%	$976,280	12/30/12
Malaysia	Sony	11/1/12	$2,502,913	37.6%	$6,648,898	12/23/12
Mexico	Sony	11/1/12	$2,684,294	27%	$9,927,335	1/13/13
Netherlands	Sony	11/2/12	$3,805,167	15.2%	$25,100,238	2/10/13
New Zealand	Sony	11/22/12	$1,539,952	24.2%	$6,374,782	3/24/13
Nigeria	Sony	11/2/12	$100,532	19.3%	$520,651	2/10/13
Norway	Svensk	10/26/12	$2,821,376	20.4%	$13,828,717	2/10/13
Peru	Sony	11/1/12	$488,966	38.2%	$1,278,704	12/30/12
Philippines	Sony	10/31/12	$1,884,491	51.4%	$3,665,705	12/16/12
Poland	Forum Films	10/26/12	$2,516,586	24.9%	$10,093,068	1/20/13
Portugal	Lusomundo	10/26/12	$676,308	19.4%	$3,485,114	2/3/13
Russia	-	10/25/12	-	-	$8,600,000	10/28/12
Russia - CIS	Dis./Sony	10/25/12	$8,273,265	32.8%	$25,243,991	2/3/13
Serbia & Montenegro	-	11/1/12	$99,889	24%	$415,941	3/3/13
Singapore	Sony	11/1/12	$2,243,757	42.7%	$5,259,603	1/13/13
Slovakia	-	10/26/12	$294,385	28.6%	$1,029,907	12/23/12
Slovenia	Sony	10/31/12	$223,765	31.1%	$720,526	2/3/13
South Africa (Entire Region)	Ster Kinekor	11/29/12	$788,523	19.8%	$3,978,051	2/10/13
South Korea	-	10/26/12	$5,925,335	36.9%	$16,050,743	12/16/12
Spain	Sony	10/31/12	$4,014,295	29.1%	$13,772,898	2/10/13
Sweden	Svensk	10/26/12	$2,878,058	16.1%	$17,862,662	1/20/13
Thailand	Sony	11/1/12	$1,762,394	45.8%	$3,847,723	2/24/13
Turkey	Sony	11/2/12	$1,051,372	27%	$3,896,493	3/17/13
Ukraine	B and H	11/1/12	$1,214,298	48.4%	$2,508,384	1/13/13
United Arab Emirates	Gulf	10/26/12	$1,837,922	38%	$4,837,217	2/3/13
United Kingdom	Sony	10/26/12	$32,501,802	20.2%	$161,176,369	3/3/13
Uruguay	Sony	11/1/12	$43,008	21.3%	$201,577	1/6/13
Venezuela	Sony	11/2/12	$501,847	23.3%	$2,158,102	12/9/12

Skyfall was released on DVD on the 18th Febuary. Tv advertisemtns, Supermarkets like Tesco and ASDA all were promoting the release of Skyfall via their own advertisments and websites.

My brother the devil updated

Production company: Rooks Nest, Wild horses

Distribution company: Verve

Budget : £650,000

Box Office: $39,500

Formats available: 35mm, DVD

Merchandise available: None

Predominant methods of advertising: Facebook, Twitter

Examples of synergy: Cashtastic's song 'Never give up'

Use of technology in the production of this film: Arri Alexa (Camera)

Global or national audience: National

Awards won: London Film Festival - Best British newcomer Sundance Film Festival - Cinematography award

Skyfall updated

Production company: EON Productions

Distribution company: MGM and Sony pictures

Budget : $150 million

Box Office: $1,108561,013

Formats available: IMAX, 35mm, DVD, Blu-ray

Merchandise available: Nail varnish, Model cars, Video games

Predominant methods of advertising: TV, Billboards, Posters, Online

Examples of synergy: Coke, Marmite, Jaguar, Heineken, Omega

Examples of cross-media convergence: Adele's song 'Skyfall'

Use of technology in the production of this film: Arri Alexa (Camera)

Global or national audience: Global

Awards won: Bafta - Best original music, Outstanding British film

Oscar - Best achievement in sound editing

Wednesday 21 November 2012

As the James Bond franchise has such a big budget, there was a lot of marketing and advertising for it. Here are some of the things that I noticed:

TV TRAILERS:
Here are two of the TV trailers I saw on ad breaks while watching TV:

FULL TRAILER:

POSTERS:

BILLBOARDS:

APPS:
Although there were no official Skyfall apps in the Apple App Store, there was one that was created in collaboration with EON Productions (the production company behind Skyfall).
The fact that there were no official apps shows us that Skyfall is not particularly aimed at youths, and rather it is aimed at older people.

ADELE'S PROMOTIONAL SINGLE:
This was a particularly good use of cross-media convergence to promote Skyfall.
Adele is a very well known singer with many fans and so her single reached millions of people worldwide through radio, TV and the internet, and so in turn, the Skyfall movie was adevrtised to millions of people worldwide.
The single peaked at #2 in the UK Singles Chart and has proven to be Adele's most popular yet according to iTunes. I noticed when I was flicking through music TV channels that it was being played a lot on different channels, often simultaneously.

CINEMAS:
As Skyfall is probably the most popular film this year, cinemas were advertising it more than any other film. There were lots of posters and information about the film, ticket machines had Skyfall as the background image, and there were Skyfall related promotions on.
Skyfall also had the most film showing times of any film in my local cinema, and was one of Vue's most popular films according to the website.
At my local cinema, there were 'adult only' screenings of Skyfall. This shows us that Skyfall was mainly aimed at an older audience.

INTERNET:
The internet is a very powerful tool in marketing films as it reaches millions of people across the world and costs nothing. Social networking sites such as Facebook, Twitter and YouTube were used to advertise Skyfall. The Sony YouTube channel 'SonyPicsUK' had many Skyfall related videos posted, including trailers and video blogs.
However, there was not a particularly heavy internet presence. This is because Skyfall was not aimed at the young 'internet generation'.

Here are two of the video blogs from the 'SonyPicsUK' YouTube channel:

GAME:
There is a Skyfall Motorbike Chase game that can be played on iPhones and Android phones. On the 'SonyPicsUK' YouTube channel there was a link to a QR code, which once scanned, directs your phone to the web URL that hosts the game. This is a very clever use of technology to market the film.