Showing posts with label Cara Mullen. Show all posts
Showing posts with label Cara Mullen. Show all posts

Wednesday, 21 November 2012

Skyfall Research

As the James Bond franchise has such a big budget, there was a lot of marketing and advertising for it. Here are some of the things that I noticed:

TV TRAILERS:
Here are two of the TV trailers I saw on ad breaks while watching TV:

 


FULL TRAILER:



POSTERS:


BILLBOARDS:



APPS:
Although there were no official Skyfall apps in the Apple App Store, there was one that was created in collaboration with EON Productions (the production company behind Skyfall).
The fact that there were no official apps shows us that Skyfall is not particularly aimed at youths, and rather it is aimed at older people.


ADELE'S PROMOTIONAL SINGLE:
This was a particularly good use of cross-media convergence to promote Skyfall.
Adele is a very well known singer with many fans and so her single reached millions of people worldwide through radio, TV and the internet, and so in turn, the Skyfall movie was adevrtised to millions of people worldwide.
The single peaked at #2 in the UK Singles Chart and has proven to be Adele's most popular yet according to iTunes. I noticed when I was flicking through music TV channels that it was being played a lot on different channels, often simultaneously.
 
 
 
 
 CINEMAS:
As Skyfall is probably the most popular film this year, cinemas were advertising it more than any other film. There were lots of posters and information about the film, ticket machines had Skyfall as the background image, and there were Skyfall related promotions on.
Skyfall also had the most film showing times of any film in my local cinema, and was one of Vue's most popular films according to the website.
At my local cinema, there were 'adult only' screenings of Skyfall. This shows us that Skyfall was mainly aimed at an older audience.




INTERNET:
The internet is a very powerful tool in marketing films as it reaches millions of people across the world and costs nothing. Social networking sites such as Facebook, Twitter and YouTube were used to advertise Skyfall. The Sony YouTube channel 'SonyPicsUK' had many Skyfall related videos posted, including trailers and video blogs.
However, there was not a particularly heavy internet presence. This is because Skyfall was not aimed at the young 'internet generation'.



Here are two of the video blogs from the 'SonyPicsUK' YouTube channel:

 


GAME:
There is a Skyfall Motorbike Chase game that can be played on iPhones and Android phones. On the 'SonyPicsUK' YouTube channel there was a link to a QR code, which once scanned, directs your phone to the web URL that hosts the game. This is a very clever use of technology to market the film.



 
PROMOTIONAL TIE-IN PRODUCTS:
 
 
MERCHANDISE:
 



 


Thursday, 8 November 2012

Our Swede Presnetation


After much blood sweat and tears i have finally achomplised to upload our presentation. Huzza!!! :D

Wednesday, 7 November 2012

Swede Presentation

SCREAM SWEDE
Our feature presentation!

Cara Mullen
Charlie Serra
Deborah Daniel
Hussam Chowdhury
Jameel Lowe
         Planning
            Firstly as a group we watched one of the trailers from Scream. Once we had the desired trailer we would then come to an agreement as to what scenes we wanted to portray and of course how we were going to alter them to our delight. We all discussed ways of depicting this genre of macabre horror and the sanguineous nature of the movie in such a comical fashion. We begun delegating errands and precise roles to each individual of the group. There was also a discussion on the props we were going to use. By the help from our teacher we were able to receive the requisite props for our production.

Production 
Avatar
There are an array of stages involved in the making of a film, they are as followed; Development, pre-production,
production and distribution.
This presentation aims to boost your perspicacity on the most fundamental aspects of film based on my
favourite movie... AVATAR!!



Development
In this stage, the project's producer selects a story, which may come from a book, play, another film, a true
story, original idea, etc. After identifying a theme or underlying message, the producer works with writers to
prepare a synopsis. Next they produce a step outline, which breaks the story down into one-paragraph scenes
that concentrate on dramatic structure. Then, they prepare a treatment, a 25-to-30-page description of the story,
its mood, and characters. This usually has little dialogue and stage direction, but often contains drawings that
help visualize key points. Another way is to produce a scriptment once a synopsis is produced.

Pre-production
In pre-production, every step of actually creating the film is carefully designed and planned. The
production company is created and a production office established. The production is storyboarded and
visualized with the help of illustrators and concept artists. A production budget is drawn up to plan
expenditures for the film. For major productions, insurance is procured to protect against accidents.
The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew
used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while a low
budget, independent film The unit production manager may be made by a skeleton crew of eight or nine (or
fewer). These are
typical crew positions:
The director
The assistant director
The casting director
The director of photography
The director of autography
The production sound mixer
The sound designer
The production designer
The art director
The costume designer
The choreographer 

roduction
In production, the video production/film is created and shot.
More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills
photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production
office will be free to create any unique blend of roles to suit the various responsibilities possible during the
production of a film.
A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their
own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often
set up in advance.

Post-production
Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has
resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video.
his is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu
ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits,
posters, and other advertising materials are published and the film is advertised and promoted.

Marketing
There were various marketing strategies that made the film the highest grossing film ever.
james Cameron envisioned customizing the release so that every viewer in every theater got the best possible
experience. There are a lot of vagaries when it comes to public exhibition, for example screens are different sizes,
different formats, and technologies involving 3-D. So they did a customized release (which has never been done before)
where ever you went, the theatre was going to get the perfect cinema package to ensure you were going to get the best
possible screening, best possible experience of watching Avatar.  James Cameron and his army of people who created
Avatar wanted to deliver a perfect experience, so by customizing the release that came true. This proved very profitable
too, as Avatar climbed to the top of the highest grossing film ever, he topped himself once again topping his own film
‘Titanic’ as he proclaimed after winning the award for Titanic “I’m king of the world” a line from the film, he has de
topped himself.
Avatar was finally released on DVD in April 2010, does not contain any supplemental features other than the theatrical
film and the disc menu in favor of and to make space for adjusting picture and sound. On November 16th 2010 the
three disc extended collector’s edition of avatar was released. This included Three different versions of the film are
present on the discs: the original theatrical cut, the special edition cut, and a collector's extended cut (with the DVD set
spreading them on two discs, but the Blu-ray set presenting them on a single disc). The collector's extended cut
contains 6 more minutes of footage, thus making it 16 minutes longer than the original theatrical cut. It also included
an in-depth making into the film Avatar, 4 hours of never before seen footage.

Exhibition
Films can be viewed in Cinemas, purchasing a copy of the DVD, Films can be watched on TV and now the ability to
download movies online are becoming more prominent. 

The Making of our Swede!!
We used final cut pro to edit our Swede. With this application we were able to add effects, alter shots, add additional
slide transitions (eg fading) We were also able to tweak the audio through the editing.




















Sunday, 14 October 2012

Poster

Posters are probably one of the most important advertising techniques, so it is very important to have some as part of our advertising campaign.

This is one I made:

Facebook Marketing

With Facebook being such a powerful marketing tool nowadays, we felt it was very important to use it to our advantage.

So I created a Facebook page to help with our marketing campaign.


Friday, 12 October 2012

Swede Research

I looked through some swedes of Scream on YouTube and came across quite a few interesting examples and gained some ideas for my groups own swede of Scream.

This is the swede that I enjoyed most. I liked the really over-exagerated, comic American accents of the actors and they way that the characters and Scream were friendly to each other until the characters realised that they were supposed to be scared of Scream. Another thing I liked is when the lighter didn't work so Scream asked the camera-person if they had a lighter. We could consider doing something like this with props in our swede.

The use of a toilet-plunger for a weapon was very funny and we should definitely consider using ridiculous prop-replacements like this, and the way someone shouted 'We can clearly see the blood is ketchup' was a good informality.

Overall, the swede was extremely informal and jokey, and we definitely need to have this element in our swede.

Thursday, 11 October 2012

Our swede in the making






Production, Distribution, Marketing & Exhibition

Production

The 3 main stages of production:
1. Pre-production - Planning, scripting, storyboarding etc.
2. Production - Shooting, recording etc.
3. Post-poduction - Everything between production and creating the final master-copy.

Distribution

The stages of distribution:
1. The studio makes a licensing agreement with a distribution company.
2. The distribution company determines hoe many copies of the film to make.
3. The distribution company show the movie to prospective buyers representing cinemas.
4. The buyers negotiate with the distribution company on which movies they want to lease and the terms of the lease agreement.
5. The cinema shows the movie for a specified number of weeks.

Marketing

There are plenty of ways to market a film, inlcuding: trailers on the internet, adverts on busses, billboard & TV, social networking (Facebook pages & Twitter hashtags).

Different types of films are marketed to different audiences. For example, action films are mainly marketed at young males, and romantic comedy films are mainly marketed at females. Certain aspects of a film that may appeal to a certain audience will be exaggerated for marketing purposes.

Exhibition

Nowadays, poeple watch films in lots of different ways. There is of course the traditional cinema way, but many poeple now prefer to watch films in the comfort of their own home, at their own pace, and so watch them on the internet through services such as Love Film, Netfilx, iTunes and on other websites through downloading or streaming. Films can also be rented in both physical and streaming format, and can be bought in DVD/BluRay and download format for those who prefer home-cinema. Films can also be watched on BBCiPlayer and YouTube amongst other sites on watched on TV.