Wednesday, 21 November 2012

Skyfall Research

As the James Bond franchise has such a big budget, there was a lot of marketing and advertising for it. Here are some of the things that I noticed:

TV TRAILERS:
Here are two of the TV trailers I saw on ad breaks while watching TV:

 


FULL TRAILER:



POSTERS:


BILLBOARDS:



APPS:
Although there were no official Skyfall apps in the Apple App Store, there was one that was created in collaboration with EON Productions (the production company behind Skyfall).
The fact that there were no official apps shows us that Skyfall is not particularly aimed at youths, and rather it is aimed at older people.


ADELE'S PROMOTIONAL SINGLE:
This was a particularly good use of cross-media convergence to promote Skyfall.
Adele is a very well known singer with many fans and so her single reached millions of people worldwide through radio, TV and the internet, and so in turn, the Skyfall movie was adevrtised to millions of people worldwide.
The single peaked at #2 in the UK Singles Chart and has proven to be Adele's most popular yet according to iTunes. I noticed when I was flicking through music TV channels that it was being played a lot on different channels, often simultaneously.
 
 
 
 
 CINEMAS:
As Skyfall is probably the most popular film this year, cinemas were advertising it more than any other film. There were lots of posters and information about the film, ticket machines had Skyfall as the background image, and there were Skyfall related promotions on.
Skyfall also had the most film showing times of any film in my local cinema, and was one of Vue's most popular films according to the website.
At my local cinema, there were 'adult only' screenings of Skyfall. This shows us that Skyfall was mainly aimed at an older audience.




INTERNET:
The internet is a very powerful tool in marketing films as it reaches millions of people across the world and costs nothing. Social networking sites such as Facebook, Twitter and YouTube were used to advertise Skyfall. The Sony YouTube channel 'SonyPicsUK' had many Skyfall related videos posted, including trailers and video blogs.
However, there was not a particularly heavy internet presence. This is because Skyfall was not aimed at the young 'internet generation'.



Here are two of the video blogs from the 'SonyPicsUK' YouTube channel:

 


GAME:
There is a Skyfall Motorbike Chase game that can be played on iPhones and Android phones. On the 'SonyPicsUK' YouTube channel there was a link to a QR code, which once scanned, directs your phone to the web URL that hosts the game. This is a very clever use of technology to market the film.



 
PROMOTIONAL TIE-IN PRODUCTS:
 
 
MERCHANDISE:
 



 


Saturday, 17 November 2012

My brother the devil-Premiere interviews


My Brother The Devil-Interview with Director Sally El Hosaini


My brother the devil research


My brother the devil


Written and Directed by: Sally El Hosaini

Marketing/Advertising
·        Twitter
·        Facebook
·        Posters


The film has received numerous International Film Festival awards in 2012 including:
§  Won Best European Film (Europa Cinemas Label Award) at Berlinale
§  Won Best Cinematography at Sundance Film Festival
§  Won CBA Worldview Sundance Impact Award at Sundance London
§  Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
§  Won Grand Jury Award at Outfest
§  Won Best Actor - James Floyd at Milan Film Festival
§  Nominated Grand Jury Prize at Sundance Film Festival
§  Nominated Sutherland Trophy (Best First Film) at BFI London Film Festival
§  Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
§  Honorable Mention Outstanding First Feature, Frameline Film Festival


General information:
·        Filmed/set in Hackney
·        Age rating: 15
·        111 minutes long


Reviews
The reviews for ‘My brother the devil’ have been mostly good.

Starring:
Fady Elsayed
James Floyd

Saïd Taghmaoui













Thursday, 15 November 2012

Cross Media convergence and Synergy implemented for Skyfall


Skyfall

“Cross-media convergence and synergy are vital processes in the successful marketing of Skyfall media products to audiences”

I concur totally with the statement stated above. Both synergy and cross media convergence play an equal role in aiding films to produce far more revenue than normal. Synergy is defined as the interaction between two or more organisations to produce a combined effect greater than what could be achieved on their own. In contrast cross media convergence is where a media product is promoted across other media platforms. In Skyfall’s case the movie was promoted via a music track (Adele’s song Skyfall) and vice versa.

Synergy implemented for Skyfall

The use of synergy was very effective for the movie Skyfall. Synergy enabled Skyfall to become more established within the movie industry, generating more public awareness. An example of synergy is Adele’s newly released song ‘Skyfall’ which is used to promote the new James Bond movie also known as Skyfall. This active use of synergy to promote from one platform to another is clearly evident. Any fan of the James Bond series will be more inclined to check out Adele’s single, and fans of Adele are also inclined to check out the James Bond Skyfall, so it benefits both parties. In some respects the song incorporated such a valued commodity of the Bond series, and that is Bond’s motif. The soundtrack which plays usually at the beginning of the movie is used to manipulate the audience’s feelings because we all know as soon as we hear that, something good, energetic and ebullient is going to transpire.  Synergy doesn’t have to be the combined forces of a media product; it can range from anything; like McDonalds promoting Skyfall merchandise.

 How has Sony cross promoted Skyfall across other subsidiaries of the media conglomerate?
Sony has promoted Skyfall on a plethora of media conventions, from television to social networks, the internet, merchandise etc. They have used every platform available to publicise the film in which doing so enables them to become more successful. The means of making a film more established to the public can ensure maximum public awareness.

 Another example of synergy used within another film would be the Twilight saga breaking dawn part 1 were Bruno Mars’s song ‘it will rain’ was used to help promote the film and of course vice versa.

In my opinion i feel the use of synergy and cross media convergence to be exceedingly effective. Although cross media convergence seems to have a greater effect first off because of the augment in promotion via the same form of platform...media. Seeing that synergy is predominately effective once the film has been established only then does synergy have an impact.
 
Charlie Serra

My Brother The Devil Research

Here is my research that i have accumalated from various sources. Unfortunatley seeing how this film isnt very established there wasnt much information posted about the film. Therefore reducing the amount of research avaliable.


Skyfall Research

Hey!
This is my research i did for the newley released Skyfall movie!!
I have presenteded in within a powerpoint as it is much easier to access key information that you are looking for. 

Thursday, 8 November 2012

Our Swede Presnetation


After much blood sweat and tears i have finally achomplised to upload our presentation. Huzza!!! :D

Skyfall Research


Skyfall 007

Skyfall was directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli.

Release dates:
23 October 2012 (London, premiere)


 26 October 2012 (United Kingdom)

 9 November 2012 (United States)

Skyfall is 143 minutes long and has earned $289,052,543 worldwide.
 
Skyfall Posters
 

 
 
 
 
Link for Skyfall premier interview:

http://www.digitalspy.co.uk/video/v1919950308001/skyfall-premiere-interviews-daniel-craig-sam-mendes-on-their-first-ever-bond-movie.html

Wednesday, 7 November 2012

Swede Presentation

SCREAM SWEDE
Our feature presentation!

Cara Mullen
Charlie Serra
Deborah Daniel
Hussam Chowdhury
Jameel Lowe
         Planning
            Firstly as a group we watched one of the trailers from Scream. Once we had the desired trailer we would then come to an agreement as to what scenes we wanted to portray and of course how we were going to alter them to our delight. We all discussed ways of depicting this genre of macabre horror and the sanguineous nature of the movie in such a comical fashion. We begun delegating errands and precise roles to each individual of the group. There was also a discussion on the props we were going to use. By the help from our teacher we were able to receive the requisite props for our production.

Production 
Avatar
There are an array of stages involved in the making of a film, they are as followed; Development, pre-production,
production and distribution.
This presentation aims to boost your perspicacity on the most fundamental aspects of film based on my
favourite movie... AVATAR!!



Development
In this stage, the project's producer selects a story, which may come from a book, play, another film, a true
story, original idea, etc. After identifying a theme or underlying message, the producer works with writers to
prepare a synopsis. Next they produce a step outline, which breaks the story down into one-paragraph scenes
that concentrate on dramatic structure. Then, they prepare a treatment, a 25-to-30-page description of the story,
its mood, and characters. This usually has little dialogue and stage direction, but often contains drawings that
help visualize key points. Another way is to produce a scriptment once a synopsis is produced.

Pre-production
In pre-production, every step of actually creating the film is carefully designed and planned. The
production company is created and a production office established. The production is storyboarded and
visualized with the help of illustrators and concept artists. A production budget is drawn up to plan
expenditures for the film. For major productions, insurance is procured to protect against accidents.
The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew
used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while a low
budget, independent film The unit production manager may be made by a skeleton crew of eight or nine (or
fewer). These are
typical crew positions:
The director
The assistant director
The casting director
The director of photography
The director of autography
The production sound mixer
The sound designer
The production designer
The art director
The costume designer
The choreographer 

roduction
In production, the video production/film is created and shot.
More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills
photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production
office will be free to create any unique blend of roles to suit the various responsibilities possible during the
production of a film.
A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their
own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often
set up in advance.

Post-production
Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has
resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video.
his is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu
ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits,
posters, and other advertising materials are published and the film is advertised and promoted.

Marketing
There were various marketing strategies that made the film the highest grossing film ever.
james Cameron envisioned customizing the release so that every viewer in every theater got the best possible
experience. There are a lot of vagaries when it comes to public exhibition, for example screens are different sizes,
different formats, and technologies involving 3-D. So they did a customized release (which has never been done before)
where ever you went, the theatre was going to get the perfect cinema package to ensure you were going to get the best
possible screening, best possible experience of watching Avatar.  James Cameron and his army of people who created
Avatar wanted to deliver a perfect experience, so by customizing the release that came true. This proved very profitable
too, as Avatar climbed to the top of the highest grossing film ever, he topped himself once again topping his own film
‘Titanic’ as he proclaimed after winning the award for Titanic “I’m king of the world” a line from the film, he has de
topped himself.
Avatar was finally released on DVD in April 2010, does not contain any supplemental features other than the theatrical
film and the disc menu in favor of and to make space for adjusting picture and sound. On November 16th 2010 the
three disc extended collector’s edition of avatar was released. This included Three different versions of the film are
present on the discs: the original theatrical cut, the special edition cut, and a collector's extended cut (with the DVD set
spreading them on two discs, but the Blu-ray set presenting them on a single disc). The collector's extended cut
contains 6 more minutes of footage, thus making it 16 minutes longer than the original theatrical cut. It also included
an in-depth making into the film Avatar, 4 hours of never before seen footage.

Exhibition
Films can be viewed in Cinemas, purchasing a copy of the DVD, Films can be watched on TV and now the ability to
download movies online are becoming more prominent. 

The Making of our Swede!!
We used final cut pro to edit our Swede. With this application we were able to add effects, alter shots, add additional
slide transitions (eg fading) We were also able to tweak the audio through the editing.




















Skyfall Official Trailer


Wednesday, 17 October 2012

Scream swede research

As part of my research I watched some scream spoofs/swedes and I found this one the funniest. It was clever that they didn't have the typical story line of scream catching and killing the victim.

Twitter page

https://twitter.com/7screamswede

Tuesday, 16 October 2012

Marketing - Distribution - Production HW

 

AS Media Studies
Film Industry

Production – Distribution – Marketing - Exhibition

Created by Charlie Serra

Production - Avatar

There are an array of stages involved in the making of a film, they are as followed; Development, pre-production, production and distribution.

This presentation aims to boost your perspicacity on the most fundamental aspects of film based on my favourite movie... AVATAR!!

Development

In this stage, the project's producer selects a story, which may come from a book, play, another film, a true story, original idea, etc. After identifying a theme or underlying message, the producer works with writers to prepare a synopsis. Next they produce a step outline, which breaks the story down into one-paragraph scenes that concentrate on dramatic structure. Then, they prepare a treatment, a 25-to-30-page description of the story, its mood, and characters. This usually has little dialogue and stage direction, but often contains drawings that help visualize key points. Another way is to produce a scriptment once a synopsis is produced.

Pre-production

In pre-production, every step of actually creating the film is carefully designed and planned. The production company is created and a production office established. The production is storyboarded and visualized with the help of illustrators and concept artists. A production budget is drawn up to plan expenditures for the film. For major productions, insurance is procured to protect against accidents.

The producer hires a crew. The nature of the film, and the budget, determine the size and type of crew used during filmmaking. Many Hollywood blockbusters employ a cast and crew of hundreds, while a low budget, independent film The unit production manager may be made by a skeleton crew of eight or nine (or fewer). These are typical crew positions:

       The director

       The assistant director

       The casting director

       The director of photography

       The director of autography

       The production sound mixer

       The sound designer

       The production designer

       The art director

       The costume designer

       The choreographer

       Production

In production, the video production/film is created and shot. More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are just the most common roles in filmmaking; the production office will be free to create any unique blend of roles to suit the various responsibilities possible during the production of a film. A typical day's shooting begins with the crew arriving on the set/location by their call time. Actors usually have their own separate call times. Since set construction, dressing and lighting can take many hours or even days, they are often set up in advance.

Post-production

Here the video/film is assembled by the video/film editor. The modern use of video in the filmmaking process has resulted in two workflow variants: one using entirely film, and the other using a mixture of film and video.

This is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu-ray) or direct download from a provider. The film is duplicated as required for distribution to cinemas. Press kits, posters, and other advertising materials are published and the film is advertised and promoted.

Marketing

There were various marketing strategies that made the film the highest grossing film ever.

James Cameron envisioned customizing the release so that every viewer in every theatre got the best possible experience. There are a lot of vagaries when it comes to public exhibition, for example screens are different sizes, different formats, and technologies involving 3-D. So they did a customised release (which has never been done before) where ever you went, the theatre was going to get the perfect cinema package to ensure you were going to get the best possible screening, best possible experience of watching Avatar.  James Cameron and his army of people who created Avatar wanted to deliver a perfect experience, so by customizing the release that came true. This proved very profitable too, as Avatar climbed to the top of the highest grossing film ever, he topped himself once again topping his own film ‘Titanic’ as he proclaimed after winning the award for Titanic “I’m king of the world” a line from the film, he has de-topped himself.

Avatar was finally released on DVD in April 2010, does not contain any supplemental features other than the theatrical film and the disc menu in favor of and to make space for adjusting picture and sound. On November 16th 2010 the three disc extended collector’s edition of avatar was released. This included Three different versions of the film are present on the discs: the original theatrical cut, the special edition cut, and a collector's extended cut (with the DVD set spreading them on two discs, but the Blu-ray set presenting them on a single disc). The collector's extended cut contains 6 more minutes of footage, thus making it 16 minutes longer than the original theatrical cut. It also included an in-depth making into the film Avatar, 4 hours of never before seen footage.

Exhibition

Films can be viewed in Cinemas, purchasing a copy of the DVD, Films can be watched on TV and now the ability to download movies online are becoming more prominent.